Google Ads
Services · Google Ads
Most Google Ads accounts are quietly leaking money. The ads run, clicks come in, the bill arrives, and somehow the phone is not ringing any more than before. The problem is almost never the budget. It is that the campaign was built to buy clicks instead of customers. I build paid search that brings in people ready to buy, not traffic that just looks busy in a dashboard.
Spending more is easy. Spending so that every dollar brings back more than a dollar is the actual job.
01Why most accounts waste a chunk of the budget
With 15 years in organic search and 10 years running Google Ads, I build campaigns around buyer intent. That is a plain way of saying I target what your customer is actually thinking when they type a search, not just the words with the most traffic. A roofer does not want clicks from people researching how to patch a shingle themselves. He wants the homeowner typing "roof leak repair near me" at nine at night. Aim at the second person, stop paying for the first, and the same budget suddenly works far harder.
02Paid and organic should feed each other
Most agencies run your ads and your unpaid Google rankings in separate boxes, and that quietly costs you. Your paid campaigns show you exactly which searches turn into real customers, which tells you what content to create. Strong unpaid rankings, in turn, lower what you pay per click, because Google charges less when your page genuinely matches the search. Run them together and each one makes the other cheaper and stronger. I have built my whole practice around this overlap.
03What you get
A campaign rebuilt around buyer intent and structured so you can actually see what works. Ad copy that earns the click by naming a real problem. Tight keyword targeting plus a negative keyword list, which is simply a list of searches you refuse to pay for so you stop funding the wrong clicks. Landing pages that deliver what the ad promised. And reporting tied to leads and revenue, not vanity numbers like impressions. If your mix goes beyond search, I have run paid campaigns on Meta for five years, LinkedIn for three, and Bing and TikTok for the last two.
04Who this is for
Owners who have run Google Ads before and were not happy with what came back.
Businesses that want paid and organic handled by one person so the two reinforce each other.
Companies spending real money every month with no clear picture of what it actually brings in.
Frequently Asked Questions
I have run Google Ads before and it did not work. Why would this be different?
Usually the account was built to chase clicks instead of customers. We rebuild it around buyer intent, cut the wasted spend with a proper negative keyword list, match your landing pages to the ads, and measure leads and revenue instead of clicks. The first thing we almost always find is money going to searches that were never going to turn into business.
How much should I spend on Google Ads?
It depends on your market and your margins, so I will not pretend there is one number. The right starting budget is the smallest amount that lets us learn what converts, then we scale what works and cut what does not. I would rather you spend a little well than a lot badly. We talk through real numbers on the first call.
Do you take over my account or advise my team?
Either one. I can manage the account for you, or advise while your team keeps the keys. Same strategy, different level of involvement, depending on what fits your setup.
See where your ad budget is leaking
Book a free 30-minute call and I will look at how your paid search is set up and point to the biggest money leak, whether or not we end up working together.
Book a free 30-minute call