Google Ads
Services · Paid Search
Running Google Ads without a clear search strategy is just paying for traffic that doesn't compound. Most campaigns are built to generate clicks, not customers, targeting is too broad, messaging doesn't match what buyers need to hear, and there's no connection between paid and organic strategy. Money gets spent, traffic comes in, conversions stay flat.
That's not a budget problem. It's a strategy problem.
01How I approach paid search differently
With 15 years in organic search and 10 years running Google Ads campaigns, I come to paid search from a buyer intent perspective, the same framework I use for SEO. That means building campaigns around what your buyers are actually thinking when they search, not just the keywords with the highest volume. It means ad copy that earns the click because it speaks to a real problem, not just because it had the highest bid.
It also means looking at how paid and organic strategy interact. Paid campaigns surface intent signals that sharpen your organic content. Organic authority reduces your cost-per-click. Most agencies run these in silos. I don't.
02What this covers
Campaign strategy and structure, ad copy, keyword targeting, negative keyword management, landing page alignment, and reporting focused on revenue rather than vanity metrics. Done-for-you management or advisory where you keep control, either works depending on your setup. And if your mix goes beyond search, I have run paid campaigns on Meta for five years, LinkedIn for three, and TikTok and Bing for the last two.
03Who this is for
Business owners who've run Google Ads before and weren't satisfied with the return.
Companies that want paid search managed by someone who also understands organic so the two strategies reinforce each other.
Talk through your situation
If you're spending on Google Ads and not confident the return justifies it, let's talk. The first conversation is about understanding your setup, not pitching a retainer.