Local SEO
Services · Local Search
Local search has gotten more complicated. Google Business Profile optimization and citation management still matter, but local results are now shaped heavily by AI, from the summaries in AI Overviews to the way AI assistants recommend local businesses when someone asks who to call. If your local presence isn't built for both, you're leaving real visibility on the table.
01What's actually driving local rankings right now
After 15 years in search I've watched local SEO go through more shifts than most practitioners have seen. The fundamentals haven't disappeared, proximity, prominence, and relevance still drive the map pack. But prominence now includes how AI systems perceive your brand's authority, and relevance increasingly means structured, entity-rich content that AI can extract and surface.
Most local businesses are still optimizing for a version of local search that's two or three years old. The gap between where they are and where the real opportunity is keeps widening.
02What local SEO with me looks like
It starts with a clean audit: your Google Business Profile, citation consistency, local content, and how you're currently appearing in AI-generated local results. From there the work focuses on the highest-leverage fixes first, the ones that actually move rankings, not just check boxes.
This could be a one-time cleanup and strategy session or an ongoing engagement. Both are available depending on what makes sense for your situation.
03Who this is for
Local service businesses, retail locations, and regional companies that depend on geographic visibility.
If you're ranking inconsistently across locations or not showing up in AI-driven local recommendations, that's the problem we solve.
Let's look at your local presence
Get in touch and I'll run a quick check on how you're showing up locally before we talk about anything else.