Your front desk answers the same handful of questions every week. The advice going around says to record those calls, hand the transcripts to AI and publish a post for each one. A customer call should first fix a page you already have, and only rarely start a new post.
Your pricing page says "call for a quote," and for years that cost you the odd impatient shopper. Now it costs you the answer. ChatGPT runs its own price searches and leans on official websites for facts, and when your page holds no number, the only numbers left
You were told to blog consistently, and you did. The top pages for "how often should I blog" prescribe volume and never mention that Google can index a post and drop it later. On a small site, past a ceiling, more posts can mean fewer pages in Google:
Google is folding Display campaigns into Demand Gen. Most of the pages ranking for the change explain how to carry your settings across cleanly. None of them show a small advertiser how to check whether Display ever paid before the move takes the old campaign away. After migration, the one
Google's December 2025 core update knocked out your website traffic, and every fix on offer is expensive. Google's own documentation points you to a content self-assessment. The recovery guide ranking beside it prescribes keyword fixes and a 3 to 9 month wait. Joy Hawkins at
Since September 28, 2026, any Google user anywhere can ask AI Mode to keep watching a question for them, at no cost. The question keeps working after the tab closes. Google keeps checking it and reports back when it finds something new. The advice published since then tells you to
You have been told to start posting on Reddit because ChatGPT quotes it. That advice treats every question a customer asks as one question. Two 2026 datasets show AI handles those questions very differently, and the difference decides where your next content dollar goes. The Reddit question has no single
On February 3, Reuters reported a selloff in software and data stocks after Anthropic released plug-ins for Claude Cowork. LegalZoom fell 19.7%. RELX fell 14%, its biggest drop since 1988. CNBC reported a partial rebound on February 24, and Wedbush called the selloff "overblown." Wall Street
Your Google Ads numbers have gone flat, and the agency says the campaign is still learning and needs a few more weeks. Popular guides back the agency up: be patient, allow a week to a month, and leave targets and budgets alone because any tweak resets the clock. That advice
You have 80 old posts, your Google traffic dropped, and someone told you to delete everything that pulls fewer than a handful of visits a month. Before you do, check whether ChatGPT or Perplexity is using those pages. A post that looks dead in Search Console can be the one
Every guide to using AI in a small business ends at the same finish line: produce more, automate more, reclaim hours. You follow the advice and plug in the tools. Drafts, leads and replies start pouring out. Somehow your week gets heavier. For a small business, producing more with AI
Google gave itself a September 1 to 30 window to auto-upgrade Search campaigns using broad match or automatically created assets into AI Max. By late September most of those accounts have made the switch whether the owner noticed or not. AI Max is Google's setting that lets
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What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your business named in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free callTen customer questions, four AI engines, three runs each. You get every business named instead of you, plus the fixes in order.
See the audit →Two minutes to score your business on the nine signals AI engines check before they name anyone.
Try the checker →17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →