About Me

About · SEO & AI Visibility Consultant

I'm John Talaguit. For 17 years I have helped business owners get found online, and one rule has never changed: I tell you the truth about what is working, what is wasting your money, and what to do next. No sugarcoating, no jargon for its own sake.

John Talaguit on a sunset bike ride along the coast

17

Years in Search

300+

Businesses Helped

6

Countries Served

26

Rescued Cats

01How I got here

I started in search back in 2008, and the spark was almost childish. Growing up, we were taught that supercomputers were untouchable machines reserved for giant companies. Then it hit me that I could actually influence one of the biggest of them all, a search engine, with nothing but a web page and a real understanding of how it thinks. The idea that one person could move something that enormous hooked me, and it never let go. Seventeen years on, the machines have changed and search engines have grown into AI systems, but the same question still drives me every morning: how do you get a giant system to notice you, trust you, and recommend you?

The content side of that question became its own discipline for me. I have run content strategy end to end for years: choosing the topics, shaping the pieces, getting them in front of the right people, measuring what they earn, and refreshing what fades. And when AI started answering buyers directly, I treated it like 2008 all over again. I have spent the past three years, since 2023, studying AI content strategy deliberately: how these systems read, choose, and cite sources. The tools changed. The job of making content pay did not.

02How I work: data first, always

I do not guess, and I will not sell you on a hunch. I run experiments, measure what actually happens, and let the numbers decide what we do next. Even the tests that fail teach me something I can put to work for you. Search rewards the people who keep testing and keep learning, so that is exactly what I do, week after week, across every account I touch. When I recommend a move, it is because I have watched the data say so, not because it is the trend of the month.

03What it's like to work with me

Think of me less as a vendor you hire and more as a partner who treats your business the way a co-owner would. That means you get the real deal. If something is not working, I will tell you plainly, even when it is not what you were hoping to hear. I am not here to make a report look pretty or to protect a retainer. I am here to make you successful, and I would rather lose a comfortable conversation than let you keep paying for something that does not move your business forward.

04Who I do my best work for

I cut my teeth in the medical world, helping clinics and specialist doctors get found by the patients who needed them. Since then I have done serious work across ecommerce, real estate, fintech and banking, and brokerage firms. Different industries, same job: turn being found into real customers. If you run a business where being visible and being trusted decides whether the phone rings, we are going to get along well.

A result I'm proud of

An ADHD clinic in London, booked solid for 3 months

I took on an ADHD clinic in London and filled their calendar so completely that they were booked out for three months straight. Demand grew so strong that they hired additional psychologists and psychiatrists to keep up, and even sent overflow patients to partner clinics. That is what real visibility is supposed to do: not vanity traffic, but more of the right patients than they could handle.

05When I'm not working

I am from the Philippines, and I grew up in a coastal city in a house just a few meters from the shore. I was the kid who went night fishing with his uncles and wandered home at dusk, so the sea has always felt like home. These days you will usually find me out on a bicycle somewhere, chasing fresh air and a good view. And back at the house I look after a colony of 26 rescued cats, which keeps me both humble and on my toes. I mention all of this because you are not hiring a faceless agency. You are working with a real person who will care about your business the way he cares about the things in his own life.

Laoshien, a fluffy white rescue kitten
A pile of rescue kittens napping togetherA blue-eyed white rescue kittenA black rescue kitten with blue eyesAn orange tabby kitten asleep in a cat bed

A few of the 26. Yes, they run the place.

Frequently Asked Questions

Where are you based, and do you work remotely?

I am based in the Philippines and work remotely with businesses across six countries, including the US, Canada, the UK, Singapore, Australia, and New Zealand. After years of doing this across time zones, remote collaboration is simply how I work, and clients rarely notice the distance once we get going.

Which industries do you work with?

I started in medical, helping clinics and specialist doctors, and have since worked heavily in ecommerce, real estate, fintech and banking, and brokerage. The core approach, turning search and AI visibility into real customers, transfers to almost any business that depends on being found.

Do you do the work yourself or just advise?

Either, depending on what you need. I can run the work for you, or coach your team to do it well. The constant is that you work directly with me, not a junior who was handed your account.

How is your content created?

Every piece starts and ends with me. I set the angle from 17 years in search, bring the experience and the point of view, and fact-check every statistic and claim against a real source before it publishes. I use modern tools to draft faster, the way any serious practitioner does now, but they do not decide what I believe or say anything I would not say to your face. My name is on all of it, and I stand behind every line.

Let's talk about your business

Book a free 30-minute call and I will give you an honest look at where you stand in search and AI results, plus the single highest-value thing to fix first. No pitch, just the truth.

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