Generative AI Visibility
Services · Generative AI Visibility
Your buyers are forming opinions about your business before they ever visit your site. They ask ChatGPT which vendors to consider. They check Perplexity before booking a call. They read Google's AI summary before clicking anything. If your brand is not part of what those tools say, you are not even on the shortlist, and you will never know it happened.
Search used to send people to your site. Now it answers them first. The only question that matters is whether your name is in the answer.
01Getting named by AI is a different job than ranking on Google
Ranking on Google and getting recommended by AI are related, but they are not the same job. AI tools do not just follow links. They build a picture of who you are by piecing together everything they can find about your business across the web, then decide whether you are a trustworthy answer worth naming. If what they find is thin, scattered, or unclear, they simply recommend someone else. Publishing more blog posts does not fix this. The right structure, clear and consistent signals about who you are and what you are known for, and sharp positioning do. With 15 years in search, I have spent real time studying how these systems decide who to name and what actually changes their answer.
02What this engagement covers
It starts with an AI visibility audit. I check how your brand currently shows up across the major AI tools, ChatGPT, Perplexity, Claude, and Gemini, and where the gaps and flat-out wrong descriptions are. From there we build a plan to strengthen the signals that tell AI who you are, shape your content so these tools can lift clear answers from it, and create the kind of original, genuinely useful material AI prefers to cite over generic filler.
03What you get
A plain-English report of how AI tools describe your business today, including where they get it wrong. A prioritized plan to fix it, strongest moves first. Content and structure built so AI can confidently pull you into its answers. And a way to check whether your presence in those answers is actually improving over time. Available done-for-you or as guidance for your team, same strategy either way.
Picture a consultancy with strong Google rankings whose traffic is quietly sliding. Ask ChatGPT to suggest firms like theirs and they are nowhere, while a smaller competitor gets named every time. That invisible gap is exactly what this work closes.
04Who this is for
Businesses with solid Google rankings who are watching their traffic slip anyway.
Brands that want to get ahead of the AI search shift before it starts costing them customers.
Owners and teams who want a clear, plain plan instead of vague "AI SEO" buzzwords.
Frequently Asked Questions
Is this just SEO with a new name?
No. Traditional SEO aims at ranking in Google's list of links. This aims at getting your business named and recommended inside the answers AI tools give, which depends on how clearly and consistently those tools can understand who you are. The skills overlap, but the target is different, and a lot of businesses that rank well are still invisible in AI answers.
How do you even measure visibility inside something like ChatGPT?
By repeatedly asking the major AI tools the same questions your buyers ask, and recording whether and how your brand comes up, then tracking that as we make changes. It is not guesswork or magic. It is systematic checking, the same way you would track rankings, just pointed at AI answers instead of a results page.
My rankings are fine. Why should I care about this right now?
Because fine-today rankings are exactly how this sneaks up on you. More buyers now start with an AI tool, and if you are absent there, you lose them before a click ever happens, with nothing in your analytics to show it. Getting established early, while most of your competitors are ignoring it, is far cheaper than trying to catch up later.
Find out what AI says about you
Book a free 30-minute call and I will show you exactly how your brand is being described, and miscategorized, in AI results right now. No pitch required to get value from it.
Book a free 30-minute call