Generative AI Visibility

Services · AI Search

Your buyers are forming opinions about your brand before they ever visit your site. They're asking ChatGPT which vendors to consider. They're checking Perplexity before booking a call. They're reading Google's AI Overview before clicking anything. If your brand isn't part of what those systems say, you're not on the shortlist.

This isn't a future problem. It's happening right now, and most businesses have no strategy for it.

01AI visibility is a different discipline than SEO

Getting ranked on Google and getting cited by AI systems are related but distinct problems. AI systems don't just follow links, they build entity graphs, assess authority signals, and synthesize context from dozens of sources. If your brand's digital footprint doesn't give them enough to work with, they'll cite someone else.

With 15 years in search I've spent significant time mapping how these systems make sourcing decisions and what actually moves the needle. More content alone isn't the answer. The right structure, the right entity signals, and the right positioning are.

02What this engagement covers

An AI visibility audit examines how your brand currently appears across the major AI platforms, ChatGPT, Perplexity, Claude, Gemini, and surfaces the gaps. From there we build a plan to strengthen entity authority, optimize content for answer extraction, and develop the kind of original citable material AI systems prefer to surface.

Done-for-you or consulting-led, same strategy, different execution model.

03Who this is for