AEO and GEO Services: Get Named in ChatGPT and AI Overviews

Services · AEO and GEO

Your buyers are forming opinions about your business before they ever visit your site. They ask ChatGPT which vendors to consider. They check Perplexity before booking a call. They read Google's AI summary before clicking anything. If your brand is not part of what those tools say, you are not even on the shortlist, and you will never know it happened.

Search used to send people to your site. Now it answers them first. The only question that matters is whether your name is in the answer.

01Getting named by AI is a different job than ranking on Google

Ranking on Google and getting recommended by AI are related, but they are not the same job. AI tools do not just follow links. They build a picture of who you are by piecing together everything they can find about your business across the web, then decide whether you are a trustworthy answer worth naming. If what they find is thin, scattered, or unclear, they simply recommend someone else. Publishing more blog posts does not fix this. The right structure, clear and consistent signals about who you are and what you are known for, and sharp positioning do. With 17 years in search, I have spent real time studying how these systems decide who to name and what actually changes their answer.

02Generative engine optimization services

Generative engine optimization (GEO) is the work of getting your business named and described correctly by the generative engines: ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google's AI Overviews and AI Mode. The engines answer by running searches about you and reading what comes back, then naming the businesses they can verify. My GEO work starts off your website, because that is where the verifying happens. One name, one address, one description everywhere the engines look. A review record with real detail. A place in the roundups, directories and local press that the engines search when a customer asks "who is the best". Then the facts on your site that let an engine cross-check what it found: prices or ranges, service areas, credentials, named people, results with a number and a date.

03AEO services, the answer-engine work on your site

Answer engine optimization (AEO) is the on-site half. The pages your customers' questions point at get rebuilt as answer blocks. The question goes in the heading and the answer in the first two sentences. Sections stand alone, the FAQ mirrors what people ask on the phone, and the schema matches the visible text. A named expert page, with credentials a stranger can check, stands behind them. This is the part most guides teach, and it is quick once the record exists. I wrote the whole method up in what answer engine optimization is and what to do about it. It includes why the formatting alone did not move my own site until the trust work was done.

04AI search optimization services for local and service businesses

For a clinic, a contractor, a law firm or a local service company, the AI answer is built from the same places the map pack is built from, plus a few more. Google Business Profile accuracy, the review platforms your industry reads, the "best in town" roundups, the association listings, and the local press. I have run search and paid campaigns for 300+ businesses across the US, UK, Canada, Singapore, Australia and New Zealand, in medical, local services, ecommerce, fintech, education and real estate. The businesses that get named are the ones with the deepest third-party record. A prettier website does not change that, and that is where the local work goes.

05The AI visibility audit

Every engagement starts with the audit, and it is available on its own. I take the ten questions your customers actually ask in your category and put each one to ChatGPT, Gemini, Perplexity and Google AI Mode three times, because a single ask tells you nothing. You get a plain-English report of what the engines say about you today, including where they get it wrong. You get the list of every business that was named instead of you, with the record each one has that you do not. And you get a prioritized fix list, strongest moves first. It costs $150, one-off, and the audit page lists exactly what you get and how it runs. The done-for-you work that follows starts at $500 a month. Or start with the free AI visibility checker, which scores the nine signals in two minutes.

06Working with an AEO consultant instead of an agency

You work with me, and I do the work. No account manager, no junior team learning on your budget, no monthly report that describes activity instead of results. I tell you what I would do if the business were mine, including the parts that are not worth paying for. I have walked away from work that would not have moved the number. The plan comes with the reasoning, and you can run it with your own team or have me run it. Same strategy either way.

Picture a consultancy with strong Google rankings whose traffic is quietly sliding. Ask ChatGPT to suggest firms like theirs and they are nowhere, while a smaller competitor gets named every time. That invisible gap is exactly what this work closes.

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