AI Integration
You are shipping more than you were a year ago. More posts, more decks, more dashboards, more versions of everything. The team is busier, the output folder is fuller, and the revenue line has not moved an inch. That gap is not a measurement lag and it is not your
Google Ads
An email went out to Google Ads accounts in the first week of August, carrying the date September 1, 2026. If your Search campaigns use automatically created assets (Google writing your ad copy) or the campaign-level broad match setting (Google choosing which searches you appear on), Google upgrades them
Local SEO
You rewrote the homepage for AI. You chased a dozen fresh reviews. Meanwhile the machine deciding whether to recommend you is reading four versions of your phone number, three of your address and two spellings of your business name, and it is quietly handing the answer to the competitor whose
AI Integration
The demo will work. Vendor demos always work, because they run on data the vendor controls and a workflow the vendor picked, and your business is neither of those things. What I watch owners do is buy the agent first and decide what it was supposed to improve second, which
Google Ads
The email from your Google rep arrives with a number attached: 30% more conversions, sitting right there, unclaimed. What the email leaves out is that the budget behind that 30% might have to increase fivefold, a detail Reva Minkoff of Digital4Startups documented in Search Engine Land on August 3, 2026.
Generative AI Visibility
You are trying to get mentioned everywhere at once. Every model, every prompt, every listicle someone swore the AI companies scrape. That spread is the reason you are not the answer to anything. Pick one category you can realistically own, become the brand named across every kind of buying question
Content Strategy
Google Search Console started counting something it never showed you before: the times your YouTube videos, and other platform content Google can attribute to you, appeared in Google Search results. The number is going to be big, and it is going to feel like a win. In the only public
AI Integration
Somebody forwarded your team a PDF of 200 power prompts last year. Maybe you paid for a course, or felt behind because you didn't. And the copy your AI produces still gets rewritten before it reaches a customer, which means the tool is billing you twice: once in
Google Ads
You are being offered a new place to spend money, and the pitch sounds reasonable. Buy the ad slot inside Google's AI answer, be there at the moment the buyer decides. What the pitch leaves out is that on most commercial searches the answer sitting beside your ad
Local SEO
You typed the new address into your Google Business Profile, Google ran the verification, the dashboard says verified, and eight weeks later your listing still shows up strongest in the neighborhood you left. Nothing on your end is broken. The address text you edited and the map pin Google measures
Generative AI Visibility
Every guide on getting cited by ChatGPT hands you the same list: answer capsules, schema markup, more reviews, consistent business details across directories. Not one of them tells you the thing that decides whether any of it pays back. ChatGPT cited a source in 22.6% of travel answers in
Content Strategy
Someone will offer you 50 blog posts a month before this quarter is out, and the price will look like a bargain against what a writer costs. Before you sign anything, look at what just happened to a forum that has been online for roughly 20 years. Google did not
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your business named in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free call17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →