Local SEO
On July 3, 2026, business owners across the country woke up to review counts that had collapsed. One business went from about 4,651 reviews to 63 in roughly 24 hours, reported by Search Engine Roundtable. This article proves one uncomfortable thing: the move you were told was responsible, reporting
Content Strategy
You spent a week on that article. You proofread it twice, picked a decent image, hit publish, and shared it once on your company page. Three weeks later it has 40 views, and if you are honest, half of them are yours. Publishing is not distribution, and treating "hit
Generative AI Visibility
You looked at your analytics, saw AI referrals sitting at a fraction of a percent, and decided the whole thing was hype you could safely ignore until it grew up. That is the exact mistake this article is going to take apart. AI-referred traffic is genuinely tiny in volume,
Content Strategy
You pick what to write by gut feel, or by whatever keyword shows the biggest search number, and that one habit is the reason you can have forty posts live and not a single lead that traces back to any of them. Publishing feels like progress because you can count
AI Integration
You subscribed to ChatGPT Team, told the staff to use it, and six months later your business runs exactly the way it did before. The subscription is not broken. Your team is not lazy. You bought a tool and expected it to behave like a hire, and those are two
Google Ads
Your Google Ads account has 12 campaigns and you are proud of that. One per product line, neat little folders, everything in its place. That tidiness is the reason your cost per lead keeps climbing, and this article defends a blunt position: in 2026, the granular structure that small businesses
Local SEO
For fifteen years, one target ran the entire local SEO conversation: get into the 3-pack, the little block of three businesses Google shows under the map. Agencies sold it. Owners bought it. That block is now shrinking to one or two names on a growing slice of searches, and
Generative AI Visibility
You opened a cold email this week promising to plant your brand inside ChatGPT and Perplexity for a few hundred dollars per mention. The pitch sounds new because the platforms are new. The mechanics are not. I have spent fifteen years in SEO, and this is the exact same paid-
Content Strategy
You spent the last decade trying to rank a page. That was the wrong fight, and in 2026 it is the wrong fight by a wide margin. This article defends one position, plainly: your content strategy is no longer about ranking your own pages, it is about publishing verifiable proof
You keep wondering whether the AI assistants are sending you customers or quietly handing them to your competitors. You asked ChatGPT about your business once, got an answer you could not quite read, and walked away none the wiser. Stop wondering. You can actually audit this yourself, in an afternoon,
Most advice on AI visibility leaves you more confused than when you started. It throws ten buzzwords at you and never tells you what to actually do on Monday morning. So let me give you the opposite of that. A plain checklist, in the order that works, that you can
You have heard "AI visibility" a hundred times by now. Maybe you added some FAQs, cleaned up a page, asked ChatGPT about your business once, and felt good for an afternoon. And the assistants still do not mention you. A customer asks Gemini or Perplexity who to hire,
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your brand surfaced in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free call17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →