Content Strategy
You were told to blog consistently, and you did. The top pages for "how often should I blog" prescribe volume and never mention that Google can index a post and drop it later. On a small site, past a ceiling, more posts can mean fewer pages in Google:
Content Strategy
You have been told to start posting on Reddit because ChatGPT quotes it. That advice treats every question a customer asks as one question. Two 2026 datasets show AI handles those questions very differently, and the difference decides where your next content dollar goes. The Reddit question has no single
Content Strategy
You have 80 old posts, your Google traffic dropped, and someone told you to delete everything that pulls fewer than a handful of visits a month. Before you do, check whether ChatGPT or Perplexity is using those pages. A post that looks dead in Search Console can be the one
Content Strategy
Your publishing calendar is fuller than it was two years ago. Your pipeline is not. In September 2026, Orbit Media published its twelfth annual blogging survey of 1,042 content marketers. It found that 92.4% of them now use AI somewhere in their content process, and that adoption, in
Content Strategy
A customer forwards you a screenshot. They asked ChatGPT about your clinic, and the answer named the doctor who sold the practice years ago, sitting right next to a service you no longer offer. You run the same prompt yourself and get a slightly different wrong answer. Your first instinct
Content Strategy
Your agency answered the wrong question. You asked whether blogging still works and they sent back a traffic chart. That chart cannot tell you what to do on Monday, because in 2026 the answer stopped being a percentage and turned into a category. Blogging still works in cybersecurity and marketing
Content Strategy
You are about to pay someone to get your business named inside ChatGPT, and every proposal on your desk reads like it was written by the same three people. Entity graphs. Retrieval pipelines. Definition-lead architecture. I sell this work and it does not change the rule: the fancier a
Content Strategy
You published thirty posts last year, and four of them answer the same customer question in slightly different words. That overlap is not neutral storage. In the best public data we have on how ChatGPT picks its sources, a domain with two tightly matched pages on one question earns a
Content Strategy
Twelve blog posts last quarter. A content retainer that renews every month without anyone asking what it bought. Then a customer opens ChatGPT, asks who to hire in your category, and the answer names three businesses that are not you. The problem is not your writing. It is where the
Content Strategy
Google Search Console started counting something it never showed you before: the times your YouTube videos, and other platform content Google can attribute to you, appeared in Google Search results. The number is going to be big, and it is going to feel like a win. In the only public
Content Strategy
Someone will offer you 50 blog posts a month before this quarter is out, and the price will look like a bargain against what a writer costs. Before you sign anything, look at what just happened to a forum that has been online for roughly 20 years. Google did not
Content Strategy
A buyer types a question into ChatGPT: "Which one of these is right for a business like mine?" The answer comes back assembled from a Reddit thread, a review site, and the distributor who resells your product at a markup. Your name is missing, even though you make
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your business named in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free callTen customer questions, four AI engines, three runs each. You get every business named instead of you, plus the fixes in order.
See the audit →Two minutes to score your business on the nine signals AI engines check before they name anyone.
Try the checker →17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →