Google Ads
You keep asking whether you should raise your Google Ads budget. Wrong question. A self-managed small business account quietly hands Google a quarter or more of its spend on clicks that were never going to turn into a customer, and the cause is not your bid or your luck.
Google Ads
Three new Google Ads features dropped in May 2026, and the coverage has been almost uniformly enthusiastic. Smarter bidding. More converting users. What the coverage skipped is the part where your budget starts spending faster on busy days, your cash flow takes a hit you didn't plan for,
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your brand surfaced in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free call17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →