Google Ads
Google is folding Display campaigns into Demand Gen. Most of the pages ranking for the change explain how to carry your settings across cleanly. None of them show a small advertiser how to check whether Display ever paid before the move takes the old campaign away. After migration, the one
Google Ads
Your Google Ads numbers have gone flat, and the agency says the campaign is still learning and needs a few more weeks. Popular guides back the agency up: be patient, allow a week to a month, and leave targets and budgets alone because any tweak resets the clock. That advice
Google Ads
Google gave itself a September 1 to 30 window to auto-upgrade Search campaigns using broad match or automatically created assets into AI Max. By late September most of those accounts have made the switch whether the owner noticed or not. AI Max is Google's setting that lets
Google Ads
Look at your Google Ads account and find the keyword you spend the most on. Odds are it is one or two words, it has the highest cost per click in the account, and it has been in there since the day the account was built. Data published by Search
Google Ads
Google announced a new checkbox for Performance Max on September 9 and the trade coverage treated it like a free Q4 upgrade for anyone with a physical location. Turn it on, get more nearby buyers, done. My position is the opposite for most local businesses reading this. If you cannot
Google Ads
Your Google Ads impressions are down by half. No ad is disapproved, the account is active, billing works and every campaign still says Eligible. That pattern points to Limited Ad Serving, a Google policy that restricts which auctions your account may enter. The pages ranking for this problem call it
Google Ads
Your Google Ads report shows a cheaper lead than it did last year. Your bank account has not noticed. The 2026 search benchmarks published this spring show average cost per lead falling for the first time in five years while the average click got more expensive. The people selling ad
Google Ads
Every AI Max conversation I get pulled into starts with the same question: on or off. That framing is why owners keep getting surprised by their own account a month later. Turning AI Max on buys you a test, and turning it back off does not buy you a refund,
Google Ads
A Google Ads dashboard says the account returned $400,000. The books say $270,000 came in. Those are real figures from a paid search audit published this month, and that account is not broken. Both numbers were produced by systems doing exactly what they were configured to do. Reported
Google Ads
An email went out to Google Ads accounts in the first week of August, carrying the date September 1, 2026. Your Search campaigns may use automatically created assets (Google writing your ad copy) or the campaign-level broad match setting (Google choosing which searches you appear on). If they do,
Google Ads
The email from your Google rep arrives with a number attached: 30% more conversions, right there, unclaimed. What the email leaves out is that the budget behind that 30% might have to increase fivefold, a detail Reva Minkoff of Digital4Startups documented in Search Engine Land on August 3, 2026. Google&
Google Ads
You are being offered a new place to spend money, and the pitch sounds reasonable. Buy the ad slot inside Google's AI answer, be there at the moment the buyer decides. What the pitch leaves out is that on most commercial searches the answer next to your ad
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What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your business named in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free callTen customer questions, four AI engines, three runs each. You get every business named instead of you, plus the fixes in order.
See the audit →Two minutes to score your business on the nine signals AI engines check before they name anyone.
Try the checker →17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →