Content Strategy
You typed your own best informational query into Google last week, the one your customers ask before they ever call you, and the first three results were Reddit threads. Not your blog post. Not the careful guide you spent a weekend writing. Three strangers arguing in a forum from 2023.
Content & Brand
Your content is already inside the AI answers your customers read. It got summarized, blended with fifty other articles, and served up without your name anywhere near it. That is the deal most businesses have accidentally signed: you supply the raw material, the AI supplies the answer, and the customer
AI Search & AEO
If you own a website, someone has probably told you in the last six months that SEO is dead and you need AEO now. Or GEO. Or LLMO, depending on which newsletter got to you first. Most of that advice is repackaged panic, and acting on it without understanding what
Content & Brand
You followed the advice. You hired good writers, published consistently, made the content genuinely useful, and your traffic went down anyway. "Just make great content" was never a strategy; it was a slogan, and the people repeating it stopped checking whether it still worked years ago. Quality is
AI Visibility
You added the FAQ schema. You published the llms.txt file. Maybe you even paid for an AI visibility tool that emails you a score every Monday. And ChatGPT still recommends your competitors when someone asks who to hire. The problem usually isn't that AI visibility work doesn&
Generative AI Visibility
There is a new toggle waiting in your settings, a control Google is rolling out that lets you opt your site out of AI search features, the AI Overviews and AI-generated answers sitting at the top of so many results. The mistake you are tempted to make this week
Local SEO
Someone within a mile of your business just opened Maps and typed, or said out loud, dog-friendly patio open now with parking. They did not type your category. They did not type your name. They asked a question with four conditions stacked into it, the way a person actually
Generative AI Visibility
You pay for an SEO tool, maybe two, and a vendor sends you a monthly report saying your visibility is up and a few keywords moved. The mistake you are about to make is reading Google's fresh warning about third-party SEO services as permission to cancel the
AI Integration
Picture a customer who never sees your website. They open their browser, type "find me a licensed electrician near downtown who can come Thursday and book the soonest slot under $200," and walk away to make coffee. The browser does the rest. It reads three or four electrician
AI Integration
Your inbox is filling up with the word "agent." Software vendors promise AI agents that run your marketing, handle your books, answer your phones, and book your jobs while you sleep. Some of that is real. Most of what is being sold to small businesses right now is
AI Integration
Everyone keeps telling business owners to learn AI. Take the course, master the prompts, study the tools. It is mostly wasted advice. The thing that decides whether AI earns its keep in your business is not technical skill at all. It is the oldest skill in commerce: knowing what you
AI Integration
Two in three small businesses now run on AI, and you are probably one of them. The number that should keep you up at night is not the adoption rate. It is the quiet gap between owners who say AI made them faster and owners who can point to a
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your brand surfaced in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free call17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →