Local SEO
On July 3, 2026, business owners across the country woke up to review counts that had collapsed. One business went from about 4,651 reviews to 63 in roughly 24 hours, reported by Search Engine Roundtable. The move you were told was responsible, reporting fake reviews, is now one of
Local SEO
For fifteen years, one target ran the entire local SEO conversation: get into the 3-pack, the little block of three businesses Google shows under the map. Agencies sold it. Owners bought it. That block is now shrinking to one or two names on a growing slice of searches. The
Local SEO
You have probably been told your shop is too far from the people searching, and that you cannot do anything about it. The pin on the map is wherever your lease is. You cannot drag it three blocks closer to the busy intersection, and no amount of money changes the
Local SEO
Google spent 2025 tearing down fake listings at a scale that would have sounded made up two years ago, and the businesses cleaning up after that are not all scammers. Some of them are the plumber down the street whose profile got auto-tagged with a service he never offered.
Local SEO
Whitespark's 2026 data ranks your business hours the 5th biggest local SEO factor, and confirms the services field now counts. Most owners miss the free fix.
Local SEO
You are about to give the same Google system that can suspend your business permission to write to your customers for you. Google's new Gemini connection for your Business Profile is being sold as a time-saver, and the reading part genuinely is one. The part where it
Local SEO
Someone within a mile of your business just opened Maps and typed, or said out loud, dog-friendly patio open now with parking. They did not type your category. They did not type your name. They asked a question with four conditions stacked into it, the way a person actually
Local SEO
You have a 4.9 and you earned it. It shows at the top of your profile like a trophy. Every time a competitor with a 4.6 outranks you in the map pack, you stare at it and think it makes no sense. My rating is higher, my customers
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your business named in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free callTen customer questions, four AI engines, three runs each. You get every business named instead of you, plus the fixes in order.
See the audit →Two minutes to score your business on the nine signals AI engines check before they name anyone.
Try the checker →17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →