SEO & AEO strategist for business owners. AI is rewriting search - I help you stay visible and surfaced, not filtered out. If you're ranking but losing ground, that's exactly what I fix.
Local SEO
You are about to give the same Google system that can suspend your business permission to write to your customers for you. Google's new Gemini connection for your Business Profile is being sold as a time-saver, and the reading part genuinely is one. The part where it
Generative AI Visibility
Google AI Mode now breaks one customer question into several searches, a behavior Google calls query fan-out. What it means for your visibility, and why one keyword page is no longer enough.
Content Strategy
You hired a writer, or maybe you wrote it yourself, and you produced a 2,500-word essay about your industry's future. It reads beautifully. It also gets cited by AI engines almost never, because the format is wrong, not the prose. My position is that the page
AI Integration
At 5:21 in the evening, Eastern time, on June 12, my content operation lost its most capable model. I did not change anything. The US government sent Anthropic a letter. An export-control directive, citing national security, ordered the company to cut off access to Fable 5 and Mythos
AI Integration
Two-thirds of small businesses now run on AI, and 83% of them say it is working. That second number is the one everyone quotes and the one almost nobody pressure-tests. Because the same quarter that produced it, enterprise research found that only 5% of AI pilots actually moved
Content Strategy
Pull up your last SEO invoice. If it lists keyword rankings, a monthly blog post quota, and a fixed number of backlinks, you are paying for tactics designed to win a fight that ended around 2021. The battlefield moved to AI answers, entity authority, and brand citations, and most budgets
Google Ads
You keep asking whether you should raise your Google Ads budget. Wrong question. A self-managed small business account hands Google a quarter or more of its spend on clicks that were never going to turn into a customer. The cause is not your bid or your luck. It is
Google Ads
Three new Google Ads features dropped in May 2026, and the coverage has been almost uniformly enthusiastic. Smarter bidding. More converting users. What the coverage skipped is the part where your budget starts spending faster on busy days, your cash flow takes a hit you didn't plan for,
Generative AI Visibility
If your content strategy is still "publish good articles and hope Google ranks them," you are optimizing for one stage of a five-stage machine. Before anything you write can appear in a ChatGPT answer, a Google AI Overview, or a Perplexity result, it has to survive crawling,
Content Strategy
Every fix, every failure, and every score swing from one afternoon inside PageSpeed Insights. If you run a business website, the lesson is not the 97.
Generative AI Visibility
You hired someone to fix your "AI visibility," they ran a generic GEO playbook across every engine, and your dashboard shows movement that nobody can tie to a single piece of pipeline. That's not bad execution. That's a category error. There is no such
Generative AI Visibility
Most business owners still treat their website like the front door of the business, the place where buyers first discover them. That assumption is now wrong, and it is quietly wasting marketing budgets every month. Your buyers are researching you through AI assistants, review platforms, and search results they never
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your business named in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free callTen customer questions, four AI engines, three runs each. You get every business named instead of you, plus the fixes in order.
See the audit →Two minutes to score your business on the nine signals AI engines check before they name anyone.
Try the checker →17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →