Google Ads

Google Ads

Your Target ROAS Is a Math Problem, Not a Google Setting

Someone typed a number into your Target ROAS field. Ask where it came from and you get one of two answers: Google recommended it, or the finance person wants a five-times return. Google's recommendation ignores your margin after returns and the finance target ignores it too. They

Google Ads

Your Simplest Google Ad Is Becoming A Black Box

If you run Local Services Ads, you have been treating them like a utility bill. Set the weekly budget, pay only for the leads that actually call, never open the dashboard. That habit is about to cost you money. Starting August 2026, Google is closing the standalone Local Services Ads

Google Ads

Bidding Smarter Won't Fix Your Rising Google Ads Costs

Your Google Ads bill went up again this quarter, and you didn't change a thing. Same campaigns, same keywords, same budget, more money out the door for the same number of leads. The instinct is to tighten the bidding, add negative keywords, and squeeze the account harder. That

Google Ads

Why a Big Google Ads Launch Usually Burns Your Cash

Some owners tell me they want to "go big" on Google Ads out of the gate, drop five figures in month one and grab the market before a competitor does. I already know how that story ends. The instinct feels like ambition. It is actually the most expensive

Google Ads

Google Says Your Ad Clicks Are Fine. Half May Be Fake.

You are paying for clicks that will never become customers, and Google's dashboard is telling you everything looks healthy. That gap is the whole problem. Google catches some fake clicks and quietly credits you for them. A credit does not put your budget in front of real buyers.

Google Ads

How Many Google Ads Campaigns Should You Actually Have?

If your Google Ads account runs 12 campaigns, one per product line in neat little folders, that tidiness is probably why your cost per lead keeps climbing. Your conversions set the number of campaigns you can run. Each campaign needs roughly 30 to 50 conversions a month before Smart Bidding

Google Ads

The Keyword Is Finally Dying. Don't Bury Your Budget With It.

The mistake is already happening in thousands of accounts. A business owner reads that Google replaced keywords with an "AI Brief," shrugs, types two vague sentences about what they sell, and hands Gemini the keys to a five-figure monthly budget. That single lazy paragraph is how you

Google Ads

Your Google Ads Account Isn't Underperforming. It's Lying.

Before you change a single bid, raise your budget, or switch campaign types, check whether your conversion tracking is telling the truth. A "conversion" is just the action you want a visitor to take, a phone call, a filled-out form, a booked appointment, and Google counts those

Google Ads

Google's AI Max for Search Is Broad Match Wearing a New Badge

The mistake costing business owners money this month is trusting a toggle inside Google Ads called AI Max for Search, switched on with the gentle word "recommended" next to it. The case I will make: AI Max is not a free performance upgrade, and the burden of proof

Google Ads

Your Google Ads Account Is Leaking 25 Cents on Every Dollar

You keep asking whether you should raise your Google Ads budget. Wrong question. A self-managed small business account hands Google a quarter or more of its spend on clicks that were never going to turn into a customer. The cause is not your bid or your luck. It is

Google Ads

Google Made Bidding "Smarter." Your Budget Didn't Get the Memo.

Three new Google Ads features dropped in May 2026, and the coverage has been almost uniformly enthusiastic. Smarter bidding. More converting users. What the coverage skipped is the part where your budget starts spending faster on busy days, your cash flow takes a hit you didn't plan for,

Google Ads

Your Performance Max ROAS Is Taking Credit It Didn't Earn

Your Performance Max campaign shows the highest ROAS in the account, and you have started treating that number as proof the channel works. The mistake is trusting a single fused return for a campaign that takes credit for sales that were already coming to you. Your PMax ROAS is inflated