Google Ads
Three new Google Ads features dropped in May 2026, and the coverage has been almost uniformly enthusiastic. Smarter bidding. More converting users. What the coverage skipped is the part where your budget starts spending faster on busy days, your cash flow takes a hit you didn't plan for,
AI Search & AEO
If your content strategy is still "publish good articles and hope Google ranks them," you are optimizing for one stage of a five-stage machine. Before anything you write can appear in a ChatGPT answer, a Google AI Overview, or a Perplexity result, it has to survive crawling,
Technical SEO
Every fix, every failure, and every score swing from one afternoon inside PageSpeed Insights. If you run a business website, the lesson is not the 97.
Local SEO
Your rank-tracking report says position two in the map pack. Has been for six months. Yet you are looking at your call log and something feels off. The phone is quieter. Not dead, just quieter, in a way that does not match the report. This article is not going
AI Visibility
You hired someone to fix your "AI visibility," they ran a generic GEO playbook across every engine, and your dashboard shows movement that nobody can tie to a single piece of pipeline. That's not bad execution. That's a category error. There is no such
AI Search & AEO
Most business owners still treat their website like the front door of the business, the place where buyers first discover them. That assumption is now wrong, and it is quietly wasting marketing budgets every month. Your buyers are researching you through AI assistants, review platforms, and search results they never
AI Visibility
You treated AI visibility like a plumbing job. Set up the schema, clean up the content, get cited in ChatGPT, check the box, move on. The problem is that the floor you built on is not a floor at all. In 2026, two independent datasets proved that a single model
AI Strategy
Right now a vendor is telling you that buyers have abandoned search for AI, and that if you do not rebuild your entire web presence for it this year you will be invisible by Christmas. That pitch is engineered to make you panic, and panic is expensive. The numbers say
Content & Brand
You are still paying for backlinks and ranking reports, and your AI search visibility has barely moved. That is not a budget problem. It is a strategy that is one era out of date. The off-page signal that decides whether ChatGPT, Gemini, or Google's AI summaries mention
AI Strategy
A vendor told you that you can finally build the software your business needs without hiring developers. Point the AI at the problem, describe what you want, and watch the code appear. The pitch is wrong, and the 2026 data is now clear enough to prove it. This article shows
AI Visibility
You are probably tracking how often AI tools mention your brand. ChatGPT named you, Perplexity cited you, your share of voice ticked up, and someone screenshotted it for the team Slack. A mention tells you the machine knows you exist. It tells you nothing about whether the answer AI gives
AI Search & AEO
A new study landed this week showing that 68% of Google searches now end without a single click, and within a month you will see that number in a hundred pitch decks telling you to panic. Most of those pitches will be wrong about what the number means for your
No pitch. No fluff. A straight diagnostic on your specific situation and the single highest-leverage fix to make right now.
What I do
Strategy and execution for businesses that want to stay visible while search gets rebuilt around AI.
Get your brand surfaced in ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Build a content plan that earns visibility in AI and traditional search.
Learn more →Map pack rankings, citations, and local authority for service businesses.
Learn more →Paid search campaigns built to convert, not just get clicks.
Learn more →Bring AI into your operations to cut busywork and scale what is working.
Learn more →30 minutes. No pitch. An honest look at where you stand in AI search and what to do about it.
Book a free call17 years in content and 15 in SEO, plus a decade of Google Ads and paid campaigns across Meta, LinkedIn, TikTok, and Bing, and 300+ businesses helped across the USA, Canada, UK, Singapore, Australia, and New Zealand. Now focused on how AI systems decide which brands get surfaced, cited, and recommended. More about me →